Finding The Right Marketing Strategy
What is the right marketing strategy? Unfortunately, there is no cookie-cutter answer to this question. If you’ve spent any time searching for an answer to this, then without a doubt, you’ve encountered numerous dead ends. In order to decide your marketing strategy, it is crucial to understand the decision you’re actually making. Consider every variable and possibility with the experts at Marketing Strategy.
To make things simple, begin by comparing marketing directly to music & entertainment. In both, there are an endless amount of options. If you’re like most people, then in all likelihood you stick to your favorite musical artists and entertainment sources. In correlation, the individuality of both of these industries is what brings them in comparison. What has or is working for someone else is not guaranteed to work for you.
Much like in music & entertainment, marketing is constantly evolving due to technology advancing. This forward movement in technology has not only made it easier for any company to compete in their niche but also brought new opportunities to companies that haven’t necessarily had them before. For example, a surgical marketing crawler from DFYCampaign will dive into your business, competitors, location, customers, and industry history. This crawler identifies your ideal customer by the variables that matter; persona, behavior, and real-time interests in order to decide your strategy. Eliminate the time spent on “market research” and get straight to the point.
Marketing & advertising your business is an awesome idea until you sink thousands of dollars into a bad campaign and you see a sad end result of zero customers. Luckily, this doesn’t have to be your fate. Surgical marketing allows a new approach utilizing cutting-edge artificial intelligence and real-time consumer information. Cut away the fluff and see a real return on your investment. For years, many of us were convinced that ranking on Google is and was the top way to get customers from the internet. Did you know that over 50% of Google searches do not even result in a click to a website or listing? Clearly, this indicates that Google rankings and SEO are not the answer to every business bringing in customers, but for some, there is no better marketing strategy.
Before investing anything into a campaign, start with a few simple & free steps. Ask your current customers how they found you or why they’ve decided to spend their money with you! Something has kept you in business this long, why not optimize on what has worked rather than “reinventing the wheel”. As a business owner, it is easy to get caught up in your passion and what you do. Take a step back and put yourself in the mind of your customer, then ask yourself a few questions. “If I saw my company on Facebook, would I click the ad to see more?” Take everything into perspective before putting your hard-earned money into a certain marketing strategy.
No matter who you are, business owner or employee, understanding where and why you’re spending money is important. Why would a marketing strategy be any different? Aside from companies like DFYCampaign & Marketing Strategy, predictive marketing resources are becoming more readily available for smaller to mid-sized businesses, at the right price. However, no one can promise you sales or customers. The right campaign gets them through the door, the rest is up to you.
